Who am I?

I began my journey in web development at an early age, assisting my mom with her local web design business in the San Francisco Bay Area. From the start, I discovered a natural affinity for creating intuitive, engaging websites, a passion I've nurtured throughout my career. My formal education in design at Los Medanos College in Pittsburg, CA, combined with a self-driven quest to master front-end technologies, has been pivotal in my professional growth.

Early in my career, I worked with various design and development agencies across the Bay Area, crafting websites for both large corporations and small businesses. This diverse experience exposed me to a wide array of projects—from marketing sites and e-commerce platforms to SAAS web applications, design systems, component libraries, and CMS-powered brochure sites. Notably, I contributed to projects for Kaiser Permanente and Netflix, where I played key roles in delivering impactful user experiences.

Transitioning to the startup world, I joined Teespring, a creator-commerce platform, where I led front-end strategy company-wide. I collaborated closely with the design team to develop a React-based component library and design system, and was a key developer on the White Label Stores project, which became a major growth driver for the company. At Netlify, I started on the Growth team, where I built MVPs and used data-driven experimentation to identify and A/B test growth opportunities. Later, I moved to the enterprise experience team, where I focused on enhancing the value proposition of Netlify's product for our enterprise customers.

When I'm not in front of my computer, you'll likely find me hiking around the Pacific Northwest with my wife and dog, or working through an extensive backlog of retro video games.